Naija Talk community
Would you like to react to this message? Create an account in a few clicks or log in to continue.
Naija Talk community

Ghana Lotto Results, F-t-a Satellite Technology, Sport forcast, ICT forum.
 
HomePublicationsSearchRegisterLog in

 

 Snapchat turns to Lenses to capture advertising revenue

Go down 
AuthorMessage
peggylucy
Amateur
Amateur
peggylucy

Sex : female
Posts : 217

Snapchat turns to Lenses to capture advertising revenue Empty
PostSubject: Snapchat turns to Lenses to capture advertising revenue   Snapchat turns to Lenses to capture advertising revenue Empty2017-02-02, 09:59

With Snapchat parent Snap about to go public before the current quarter comes to an end, the company will have to start focusing on turning a profit. That means drawing in advertisers, who are always looking to pay top dollar for eyeballs. To deliver these eyeballs, Snap plans on using Snapchat Lenses. These are the AR filters that turn you into a puppy dog with a big tongue and floppy ears, or a motorcycle cop complete with sunglasses.

While the Lenses are pretty cool and do attract users who come to Snapchat to use them, Snap is about to open up the technology for advertisers. According to a report published today, Snap will use an upgraded version of Lenses to recognize real world objects and then use AR to place the object over any backdrop. Consider it a smart version of the filters now available on Snapchat. To look at it another way, Snap is turning any backdrop into a billboard for advertisers, using animated AR to promote their product.

Despite the revenue generating capabilities of this new feature, testing has just started which means that you shouldn't expect to see this on Snapchat for some time to come. In fact, this is not listed on Snapchat's near term roadmap, but is being tested on a special version of the messaging app that only company employees get to use.
Back to top Go down
 
Snapchat turns to Lenses to capture advertising revenue
Back to top 
Page 1 of 1

Permissions in this forum:You cannot reply to topics in this forum
Naija Talk community :: TECHNOLOGY-
Jump to: