Sportsbook solutions provider Colossus Bets is set to launch its football and sports jackpot products for African customers, after securing deals on the continent with Nigerian-based bookmaker Nairabet .
This will see a range of Colossus’ products rolled out, including its flagship Pick 7 Colossus, with the games localised for the Nigerian market.
“We are delighted to be live with two of the premier betting brands in Africa’s most populous country,” Colossus Bets chief executive Bernard Marantelli commented.
“As a localised Nigerian product our headline weekly Colossus pool will be presented as the ₦1bn Colossus (one billion Nigerian Naira), making it by some distance Africa’s biggest bet,” he said.
“With partners now live in three continents, soon to be four, betting firms everywhere are realising the massive potential of lottery-sized sports betting pools, together with the hugely engaging partial cash-out feature which we have developed and patented.”
Nairabet founder and CEO Otunba Akin Alabi added: “African punters love shooting for a big win from small spend accumulator bets. This product fits ideally with our client base across web and mobile and we are pleased to be introducing the Colossus product portfolio to Africa.”
About Colossus Bets
Colossus Bets is a multi award-winning pool betting operator, offering the world’s biggest sports jackpot bets including the £10,000,000 Colossus. The company’s B2C offering launched in 2013 and since then Colossus Bets has signed over twenty B2B agreements for the distribution of its pools, with live partners including Betfair, Betdaq, Ladbrokes Australia,Matchbook, Tote Ireland and BoyleSports.
Colossus Bets has pioneered partial cash-out and has been granted a series of patents in relation to the functionality across all forms of betting and gaming. This technology has been used to build the world’s first cash-out slot game, the ‘Colossus Fracpot’, which went live on Sky Vegas in September 2015 and is the first of a number of ‘Fracpot’ slots which will be rolled out to a series of other operators in early 2016.