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 Battle in Smartphone market continues as infinix pushes

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PostSubject: Battle in Smartphone market continues as infinix pushes   Battle in Smartphone market continues as infinix pushes Empty2016-01-12, 08:00

Competition in Nigeria’s Smartphone market is unwavering as the big
players try to stamp their dominance while new entrants such as Infinix
Mobility and others are pushing with new devices. Notwithstanding, few
years ago, the Nigeria mobile market was dominated by the likes of Nokia,
Apple, Samsung, HTC and Blackberry. Then came Tecno with cheap and
affordable smartphones, within few years it became a popular Smartphone
brand in Nigeria.
As noted, Tecno made it to the second spot of that list for its success in
selling millions of cheap and affordable smartphones to Nigerians. Ever
since then other new Smartphone brands have flooded the Nigerian market
with affordability. The success of Tecno in Nigeria has encouraged these
new smartphone brands to enter into the Nigerian mobile market with cheap
and affordable smartphones with very awesome configurations.
Infinix Note 2 is one of the new smartphone brands in Nigeria. Infinix
mobility company is one of the biggest electronics company in China that
develops and sell top quality smartphones. Now they have entered the
Nigerian market with the Infinix Note 2 Smartphone and other
accessories. However, a cursory look into the Nigeria Smartphone market
indicates influx of various phone brands which is attributed to the vibrancy
of the market, occasioned by its youthfulness.
Information technology experts say the entrants are associated with the
level of internet penetration in the country, in the last decade, and the quest
for affordable phones that can perform the functions of expensive high-end
phones. Recently, the market witnessed the entrant of Infinix NOTE 2 with
cheap price, while others have trended in the same market space pushing
forward affordability as their bait.
According to Seun Ajiboye, E-Commerce Manager, Infinix Mobility, at a
briefing in Lagos, said Infinix NOTE 2 was introduced to raise the bar in
smartphone brands in the Nigerian market. His words: “since we entered the
Nigerian market three years ago, we have had positive response from
customers and with the Infinix NOTE 2 we intend to raise the bar because it
is one of our most advanced smartphone yet in terms of design and
While listing the features of the NOTE 2, Ajiboye stated that the NOTE 2
comes with exciting specs customized for daily use. In his words: “The
Infinix NOTE 2 offers a bright and large 6.0 inch screen with slim bezels that
maximizes the space of the display. Its stunning HD 720 X1280 resolution
display reproduces natural colors with deep contrast andThe 6.0 inch screen
enhances productivity. With the Infinix NOTE 2, carrying out tasks such as
emailing, writing down notes or even business Visio-conferences will be fun
and easy to accomplish”.
Speaking on the phone’s functionalities, he stated; “the NOTE 2 possesses
an advanced 13 Mega pixel rear camera and an optimized 3P lens 2 Mega
pixel front camera f/2.0 aperture. The rear camera features a Samsung
S5K3M2 ISOCELL CMOS sensor and 5P lens with an f/2.0 sensor aperture
offering a 78 degree shooting angle.”
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